Live Target

Live Target is a trusted fishing brand known for ultra-realistic lures that mimic the movement, color, and shape of real baitfish. From topwater frogs and poppers to crankbaits, swimbaits, and soft plastics, Live Target lures are engineered for lifelike action, durability, and maximum strike potential in freshwater and saltwater. Designed by anglers for anglers, Live Target helps you land more fish and make every cast count.