Bassday

Bassday is a trusted Japanese fishing tackle brand loved by anglers for its precision-crafted, fish-catching lures designed for both freshwater and saltwater fishing. Known for lifelike finishes, natural swimming action, and excellent casting performance,

Bassday lures include a variety from realistic minnows and crankbaits to exciting topwater baits and versatile soft plastic that are built to trigger strikes even from cautious predators. Every Bassday product is angler-tested and engineered to help you cover water efficiently, get solid hook-ups, and enjoy confident, productive fishing sessions on every cast.