Yamashita

Yamashita is a world-renowned Japanese fishing brand under Yamaria Corporation, famous for its precision-engineered squid jigs (Egi), soft lures, and assist rigs. Popular products like the Egi‑Oh K, Egi King K series, Toto Sutte R, and Tip Run Egi jigs feature life-like swimming and darting action, vibrant colors, and glow patterns that attract squid and other cephalopods in both shore and boat fishing.

Trusted by anglers globally, Yamashita gear combines durability, realistic lure movement, and advanced design to help fishermen trigger more bites and catch more squid with every cast.